Required Knowledge, Skills, and Abilities
Sales Growth and Target Achievement:
Develop and execute strategic account plans to achieve and exceed annual sales targets.
Drive year-on-year account growth through value-added initiatives and solution-based selling.
Identify and capitalize on new business opportunities within accounts.
Work closely with product management and marketing teams to formulate and execute product campaigns.
Conduct regular business reviews with clients to ensure continued alignment and engagement.
Outbound Sales and Account Reactivation:
Actively initiate contact with dormant accounts to reconnect and discuss their past experiences with the company.
Re-engage clients by offering tailored solutions that encourage them to resume using the company�s products or services.
Foster positive relationships with inactive clients, understand their current needs, and provide personalized solutions to rekindle the business connection.
Introduce promotions and new products to spark interest in additional value-added services.
Accurately document all customer communications and outcomes in the CRM system, maintaining up-to-date account status information.
Set up follow-up calls and track interactions to effectively nurture leads and maximize conversion opportunities.
Customer Relationship Management:
Act as a trusted advisor to customers, understanding their business strategies and aligning solutions accordingly.
Maintain strong relationships with customers.
Ensure a consistent and professional customer experience across all touchpoints.
Monitor and respond to service inquiries to maintain high levels of client satisfaction.
Ensure quick turnaround times and be readily available and accessible to customers.
Internal Collaboration and Coordination:
Partner with colleagues in sales, marketing, and technical support to align strategies for reactivating dormant accounts.
Liaise with internal departments including finance, service, and warehouse to ensure seamless account management.
Work closely with the technical team to ensure proper implementation of solutions.
Maintain accurate and updated account information within the CRM system for effective opportunity management and forecasting.
Forecast, monitor, and manage stock requirements for assigned accounts.
Training and Knowledge Sharing:
Plan and facilitate training sessions for customers and internal stakeholders.
Educate clients on product innovations, best practices, and the latest technology trends impacting their industry.
Continuously upskill on brands, OEMs, and solutions to stay ahead in the industry.
Ensure customers receive ongoing training and updates to maximize their engagement and product adoption.
Stay up to date with competitor activities and market trends to ensure a competitive edge.
Reporting and Analysis:
Provide detailed reports on account progress, sales performance, and strategic initiatives.
Monitor account metrics and KPIs, ensuring all targets are met or exceeded.
Prepare and present quarterly business reviews to internal and external stakeholders.
