Required Knowledge, Skills, and Abilities
Plan, create, and publish engaging social media content across various platforms (LinkedIn, Instagram, Facebook, X, TikTok)
Write feature articles, blog posts, and content that reflects brand identity and values.
Conduct interviews with internal and external stakeholders to generate authentic content.
Ability to use tools like Google Analytics, social media insights, or content performance. dashboards to track how content is performing (e.g. number of views, engagement, click throughs) and make data driven decisions to improve it.
Collaborate cross functionally with design, PR, and marketing teams to align messaging and strategy.
Stay up to date with trends, tools, and best practices in digital media and journalism.
